One of the biggest branding narratives that has run like wildfire across marketing strategies is the need to be authentic, a push that has led to the rise of the Authenticity Delusion. The regression of civilization has created the Authenticity…
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One of the biggest branding narratives that has run like wildfire across marketing strategies is the need to be authentic, a push that has led to the rise of the Authenticity Delusion. The regression of civilization has created the Authenticity…